Visual Mapping of Social Commerce Articles on WoS Database Between 1995 and 2023

SAGE Open, Volume 13, Issue 4, October-December 2023.
The goal of this research is to evaluate the social commerce. With this goal, this research aims to determine: (1) the longitudinal distribution of the articles and citations in social commerce (2) the most productive countries, journals, and affiliations in social commerce articles; (3) the most cited articles in social commerce research; and (4) the most recurrent keywords and Web of Science (WoS) categories are involved in the social commerce studies. The research conducted social commerce research papers published between 1995 and 2023 in the WoS database. We used the following search query: “social commerce*,” “social electronic commerce*,” “social e-commerce*,” “s-commerce*,” “Facebook commerce*,” “Instagram commerce*,” and “social media commerce*” The study examines 965 articles, were recorded on September 21, 2023. The data obtained were figured with the visual mapping technique. Various techniques, such as bibliographic coupling of countries, journals, and institutions of authors, co-authorship of countries, co-citation of journals, and co-occurrence of author keywords, were used in bibliometric analysis. Most of the research was in 2022, and the greatest number of citations were in 2022. The most efficient country was China. Swansea University was the most productive affiliation, with publications, citations and total links. It is found that the articles were primarily written in the field of Business, with 363 papers. There has been a substantial surge in the volume of studies on social commerce since 2013, indicating a significant growth in research interest in this field. Finally, researchers working on social commerce can understand the literature based on this current study.Plain Language SummaryVisual Mapping of Social CommerceThis study aims to identify the longitudinal distribution of articles and citations in the field of social commerce, the most productive countries and journals related to social commerce, the most cited articles in social commerce research, the most recurrent keywords in social commerce research and the Web of Science (WoS) categories. The search covered research articles on social commerce published in the WoS database between 1995 and 2023. The 965 articles examined in the study. The data obtained were analysed using the visual mapping technique. Most research was conducted in 2022 and most citations occurred in 2022. The most productive country was China. Swansea University was the most prolific organisation in terms of publications, citations and total links. Articles were found to be mainly in the field of business studies. The number of studies on social commerce has increased significantly since 2013, indicating a clear increase in research interest in this area. Researchers working on social commerce can gain insight into the literature based on this current study.

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