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Psychological Mechanisms of Narrative Transportation on Brand Outcomes: A Higher Order Brand Experience Model and Product Type Boundary Conditions

by | Sep 16, 2026 | RSS

Sage Open, Volume 16, Issue 3, July-September 2026. This study investigates the psychological processes by which narrative transportation in video advertisements influences brand-related outcomes. By modeling brand experience as a higher-order construct comprising...

Negotiating Academic Identity in Dilemmatic Space: An Identity Trajectory of an Early-Career Academic in a Marginal Discipline

by | Sep 16, 2026 | RSS

Sage Open, Volume 16, Issue 3, July-September 2026. Academics in marginal disciplines are often portrayed as struggling survivors on the periphery of academia. Given the increasingly competitive and precarious academic environments faced by early-career academics...

Psychological Mechanisms of Narrative Transportation on Brand Outcomes: A Higher Order Brand Experience Model and Product Type Boundary Conditions

Negotiating Academic Identity in Dilemmatic Space: An Identity Trajectory of an Early-Career Academic in a Marginal Discipline

Age at Diagnosis and Clinical and Genetic Profiles Among Adults With ADHD

Performance of Risk Stratification for Cephalosporin Allergy Testing

RSV-Associated Disease in Children Receiving Intensive Care

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