SAGE Open, Volume 15, Issue 2, April-June 2025.
Augmented reality (AR) adoption in archeological site museums has attracted growing attention; however, a notable gap remains in understanding how personal traits and technological perceptions interact to influence tourists’ choices. To address this gap, ...
Exploring Tourists’ Intentions to Adopt Augmented Reality in Cultural Heritage Museums: Insights From a Modified Technology Acceptance Model
by Wenjing Xu, Mazran Ismail, Syafizal Shahruddin, Wen Quan, Yingrui Li | May 31, 2025 | SAGE