Sage Open, Volume 15, Issue 4, October-December 2025.
Museums play a vital role in tourism, and as venues for shopping, are conventionally associated with souvenirs. Cultural and creative products from museums have gained popularity in China in recent years, but visitors’ purchase of these products remains ...
Beyond Souvenirs: Consumption Values of Cultural and Creative Products From Museums
by Haipeng Jin, Anyang Hu | Oct 31, 2025 | SAGE