by Mahshidsadat Makki, Mostafa Jafari, Mohammadreza Parsanejad | Jul 29, 2026 | RSS
Sage Open, Volume 16, Issue 3, July-September 2026. Effective customer retention strategies are vital in competitive service markets. This study investigates the impact of internal marketing (IM) on key customer outcomes in the business-to-business (B2B) medical...