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The Effect of Internal Marketing on Customer Attraction and Retention in Service Industries: Employee-Centric Strategies

by Mahshidsadat Makki, Mostafa Jafari, Mohammadreza Parsanejad | Jul 29, 2026 | RSS

Sage Open, Volume 16, Issue 3, July-September 2026. Effective customer retention strategies are vital in competitive service markets. This study investigates the impact of internal marketing (IM) on key customer outcomes in the business-to-business (B2B) medical...

Disengaged Morals, Unsafe Silence: Investigating the Psychological Safety–Injury Reporting Relationship

by | Jul 29, 2026 | RSS

Sage Open, Volume 16, Issue 3, July-September 2026. Workplace safety remains a critical concern across industries, with self-reported and unreported work injuries posing significant risks to employee well-being and organizational sustainability. This study examines...

Facilitator or Inhibitor? An Analysis of the Impact of Environmental Regulations on the Productivity of Heterogeneous Firms

by | Jul 29, 2026 | RSS

Sage Open, Volume 16, Issue 3, July-September 2026. The impact of environmental regulation on firm productivity has long been debated. A unified theoretical framework is developed that endogenizes environmental regulation and technological innovation within the Melitz...

A Study on Strategic Differences Between Human and DeepSeek-R1 in Normalizing Chinese Interview Transcripts: Focusing on the Processing of Oral Features

by | Jul 29, 2026 | RSS

Sage Open, Volume 16, Issue 3, July-September 2026. This study compares how human researcher and DeepSeek-R1 process oral features during the normalization of Chinese interview transcripts, focusing specifically on dialect markers and emotion intensifiers. Using three...

Credible Sustainability Signals, Consumer Trust, and Purchase Intention in Selected Middle Eastern Online Retail Contexts

by | Jul 29, 2026 | RSS

Sage Open, Volume 16, Issue 3, July-September 2026. This research aims to explore the extent to which sustainable e-commerce practices are perceived as credible signals amid digital uncertainty and, in turn, affect consumer responses. The current research fills an...
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