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Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

by Nor Hasliza Md Saad | Jul 30, 2021 | SAGE

SAGE Open, Volume 11, Issue 3, July-September 2021. Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social...

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