Sage Open, Volume 15, Issue 4, October-December 2025.
In recent years, scholars in marketing and service disciplines have focused their attention on the impact of customer participation (CP). However, few studies have focused on the integration of the antecedents, mediators, and moderators of CP, and their ...
The Role of Customer Participation in Retail Industry: The Moderating Effects of Role Identification and Perceived Benefit of Participation and Perceived Ability
by | Nov 30, 2025 | SAGE