Sage Open, Volume 16, Issue 3, July-September 2026.
This study explores how the perceived authenticity of staged cultural performances, or dramaturgical authenticity, stimulates destination loyalty and advocacy following an ordered sequence of experiences. Drawing on Goffman’s dramaturgical perspective, we ...
Staging the Genuine: How Dramaturgical Authenticity Drives Immersion, Transformation, Loyalty, and Advocacy in Living Heritage Tourism
by | Sep 11, 2026 | RSS