SAGE Open, Volume 15, Issue 1, January-March 2025.
This study aims to investigates how consumers react to price promotions applied by service businesses and whether this reaction differs under time limit/pressure. Four hundred questionnaires were collected, and experimental design methods consisting of ...
Price Promotion Effect on Purchase Behavior Under the Time Limit/Pressure
by Uğur Ercan, Naci Büyükdağ, Murad Alpaslan Kasalak, Halil Ozekicioglu | Mar 31, 2025 | SAGE