SAGE Open, Volume 15, Issue 1, January-March 2025.
Praise reward is a marketing strategy widely adopted by e-commerce sellers at present. However, improper praise and reward will reduce the reference value of consumers’ online comments, and even damage the good online shopping environment. Aiming at the ...
Dynamic Evolutionary Game Analysis of Online Praise Reward Behavior of E-commerce Platform
by Peng-Fei Cheng, Song-Liang Li, Si-Jie Cheng | Mar 31, 2025 | SAGE