Sage Open, Volume 15, Issue 4, October-December 2025.
In an increasingly experience-driven tourism market, the need to understand how expectations and experiences interact to shape future behavior remains underexplored. Based on the theory of tourism experience quality and expectancy disconfirmation, this ...
The Impact of Tourist Expectations, Experiences, and Satisfaction on Revisit Intentions: A Moderated Mediation Analysis
by Guangqiong Wang, Xuefan Dong, Xinran Zheng, Fuqi Liu | Dec 30, 2025 | SAGE