Sage Open, Volume 15, Issue 4, October-December 2025.
This study investigates the impact of streamers using dialects in tourism live streaming on viewers’ behavioral intentions, perceived streamer authenticity, and destination authenticity. Through two independent experiments, the study verified the role of ...
The Indirect Influence of Authenticity: How Streamers’ Dialect Use Shapes Viewers’ Behavior Intentions
by Gang Wu, Lifang Liang | Oct 28, 2025 | SAGE